Patrick-Walujo

Beritarokokslot.comΒ –Β GoTo dan TikTok secara resmi mengumumkan kerja sama di RI untuk membangun sektor e-commerce. Hal ini mengonfirmasi rumor beberapa saat terakhir yang menyebut TikTok Shop akan kembali hadir di RI dengan menggandeng pemain lokal.

“Sebagai bagian dari kemitraan strategis tersebut, bisnis Tokopedia dan TikTok Shop Indonesia akan dikombinasikan di bawah PT Tokopedia, di mana TikTok akan memiliki pengendalian atas PT Tokopedia. Fitur layanan belanja dalam aplikasi TikTok di Indonesia akan dioperasikan dan dikelola oleh PT Tokopedia,” tertera dalam keterangan resmi yang diterima CNBC Indonesia, Senin (11/12/2023).

Sebagai bentuk kerja sama, TikTok menginvestasikan lebih dari US$ 1,5 miliar untuk komitmen jangka panjang dalam mendukung operasional Tokopedia. Namun, ditegaskan investasi itu tak akan membuat dilusi lebih lanjut atas kepemilikan GoTo di Tokopedia.

“Melalui kesepakatan ini, TikTok dan GoTo dapat memperluas manfaat bagi pengguna serta pelaku UMKM Indonesia. Pertumbuhan bisnis Tokopedia setelah dikombinasikan dengan TikTok Shop Indonesia ini akan membawa keuntungan bagi GoTo, yang akan tetap menjadi mitra ekosistem bagi Tokopedia, termasuk menjangkau pasar yang lebih luas dengan layanan keuangan digital melalui GoTo Financial dan on-demand services dari Gojek. GoTo juga akan menerima aliran pendapatan dari Tokopedia sejalan dengan skala dan pertumbuhan perusahaan tersebut,” tertera dalam laporan tertulis.

Kemitraan strategis ini akan diawali dengan periode uji coba yang dilaksanakan dengan konsultasi dan pengawasan dari kementerian serta lembaga terkait. Program yang akan diluncurkan di masa uji coba ini adalah kampanye Beli Lokal dimulai pada 12 Desember 2023 bertepatan dengan Hari Belanja Online Nasional (Harbolnas).

Hadir di aplikasi Tokopedia dan TikTok, kampanye Beli Lokal akan mempromosikan berbagai jenis merchant, dengan fokus utama pada produk asal Indonesia. Program Beli Lokal di aplikasi TikTok, akan memungkinkan para pengguna TikTok berbelanja dan berinteraksi dengan produk lokal favorit mereka.

Ke depannya, TikTok, Tokopedia, dan Grup GoTo diklaim akan memberikan manfaat lebih luas bagi para pelaku UMKM di Indonesia dengan memanfaatkan platform e-commerce, dan mendorong penciptaan jutaan lapangan kerja baru dalam lima tahun mendatang.

Melalui penggabungan kedua bisnis, lebih dari 90% merchant merupakan pelaku UMKM. Para pelaku UMKM tersebut akan mendapatkan dukungan melalui berbagai program dari TikTok, Tokopedia dan Grup GoTo berupa:

  • Promosi produk-produk Indonesia pada platform Tokopedia dan TikTok;
  • Huluisasi UMKM – mendorong peningkatan kapasitas dan kompetensi pelaku UMKM Indonesia melalui program komprehensif yang mendorong pengembangan keahlian dan akses sumber daya mulai dari hulu (tahap produksi) sampai ke hilir (penjualan);
  • Dukungan pemasaran, branding dan praktik bisnis berkelanjutan bagi pedagang;
  • Mendukung pelaku usaha lokal untuk mempromosikan produknya di pasar internasional;
  • Membuka pusat pengembangan talenta digital di berbagai tempat di Indonesia; dan
  • Memastikan lokapasar yang memungkinkan persaingan secara wajar.
  • Transaksi tersebut diharapkan akan selesai pada kuartal pertama tahun 2024. Kesepakatan ini sejalan dengan langkah Grup GoTo untuk memperkuat posisi keuangan serta strategi Perseroan untuk memperluas cakupan pasar (total addressable market).

Untuk memastikan keberlanjutan langkah PT Tokopedia dalam mendorong perkembangan ekonomi digital nasional, akan dibentuk komite untuk memfasilitasi transisi dan integrasi yang diketuai oleh Patrick Walujo, dengan dukungan dari perwakilan PT Tokopedia dan TikTok.

Dalam transaksi ini, Goldman Sachs bertindak sebagai penasihat keuangan untuk Grup GoTo.

114 thoughts on “Patrick Walujo Pimpin Pengawas Penyatuan Tiktok & Tokopedia”
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